Social Media Startup Plan

Strategic Objectives

The goals and objectives that can be achieved by utilizing social media networks are relatively endless. As we embark on our social media journey it is important that we are focused. This will ensure our results are not fragmented, and provide a strong presence. We will exploit the more common objectives that will help build and support the “credibility” of our foundation.

Our start-up strategy will largely focus on leveraging your visibility and enhancing our brand awareness/familiarity. Our defined tactics will help position you to act as the subject matter experts within your choice industry. Our end goal is to not only increase our marketing and sales growth, but also provide further value and establish a strong online presence.

Measurements of Success

While creating accounts across multiple social networks and publishing content relevant to our targeted audiences, we will gather intelligence to set the stage for our social media strategy. The information from our metrics will enable us to adapt to our online community.

The necessary metrics are benchmarked by the following:

  • Expanding the reach of our communications and by growing an online community (ie, RSS subscribers, LinkedIn Network, Facebook fans, Twitter followers, etc.).
  • Increased demand for our currently developed documents and content
  • Increased relevant web traffic and referrals
  • Increased link popularity
  • Successful penetration within AD campaigns

Strategic Tactics and Tools

The start-up plan will focus specifically on the more common social networks listed below. The metrics connected to the networks will allow us adapt accordingly.

Listed below are some of our primary channels and our involvement within:

LinkedIn (Niche Business Network)

  • Create an optimized business-oriented profile
  • Integrate account with Twitter (Conversation Network)
  • Post E-Content (i.e. photos, videos, documents, links, etc)
  • Generate Topics that showcase our experience and expertise in a compelling, professional manner
  • Possibly construct a strategically organized Business Group to become recognized as a market leader and build a growing database of professionals in our industry

Facebook (Social Network)

  • Create a friendly profile
  • Integrate account with Twitter (Conversation Network)
  • Post e-media collateral (i.e. photos, videos, documents, links [e.g. case studies, newsletters, and articles], etc.)
  • Provide business updates on current and upcoming events (i.e. public events/shows, education/informative events, webinars, etc).
  • Possibly construct FB groups to create industry specific topics to help build our reputation as subject matter experts.

Twitter (Conversation Network)

  • Create an attractive profile that represents the your brand
  • Use as a general marketing and public relations channel
  • Distribute links that take people back to our corporate web pages, press releases, and other promotional sites, etc. (share relevant industry news, links to attractive venues within the community, etc.)
  • Drive traffic
  • Follow Groups that are specific to the industry and/or groups that have influences towards the topics we will be broadcasting.
  • Connecting updates between all social media channels.

YouTube Channel (Video Network, You TV Feed to the World)

  • Create an attractive YouTube channel that represents the your brand
  • Integrate with existing sites and other social networks
  • Short highlight Videos, supporting marketing initiatives.

everyBizBook (Social Syndication Site, Group your social resources)

  • Group of social networks under one site
  • Engage with audiences contests, survey, discussions, etc.
  • Increase your SEO, by using the keywords module within the company profiles
  • Inexpensive advertising that is indexed throughout the internet


Listed below is the natural flow of how our goals will be defined and executed:


About Art Hicks

I am Business Owner/Applications Engineer that specializes in providing rich solutions to my clients and colleagues.
Aside | This entry was posted in Marketing, SEO & SMO, Social Media. Bookmark the permalink.

12 Responses to Social Media Startup Plan

  1. Pingback: Social Media Startup Plan (via arthicksdev) « Shelley's Blog

  2. Pingback: Social Marketing Strategy – Day 1 | arthicksdev

  3. Moody says:

    Good one!

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  11. Art Hicks says:

    No HTML Knowledge is needed, but if you want to dial in your styling and you may want to know a little of CSS (Cascading Style Sheets). It will keep your posts from looking amateur like, if you are using image and they aren’t sized appropriately to your theme.

    Added if you are using, you will be limited on how far you can extend you blog. This is due to your upload maximum and the ability not to add plugins. We host a series of clients blogs. Even though we don’t really focus on designing our websites in wordpress/php we do use wordpress from time to time for blogs depending on budgets. A hosted wordpress site can be formatted to look like a website, and there are even more features/plugins that can be added to help assist the SEO/SMO visibility within the self hosted environment.

    Let me know if your interested in hearing more on how to accomplish this.

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