Social Marketing has always been around. Now there are just more way’s to communicate to your audiences. YouTube, Facebook, LinkedIn, everyBizBook, and Twitter are all different ways of expanding you or your company’s identity across the internet.
A lot of traditional marketers have been fixated on the idea that the only way marketing can be effective, is through print media, tradeshows, email, etc. With the new age of technical communications raging into foresight, these solutions become just a fraction of what needs to be done to execute a strong presence to the world.
Social Marketing Strategy Day 1
1.) Today is a day of recognition. One of the primary goals necessary to success is to identify your strengths, and your weaknesses. If you are a company that has a marketing team 1 or 2, we can assume that one of your weaknesses is certainly going to be resources. That is not a problem; it will help you later in your strategy on how you are going to market your company.
2.) Next you want to identify exactly who your audience is. In a consumer based business, anyone and everyone is probably your customer, but in a B2B (Business to Business) infrastructure, what you are talking about may not relate to everyone. So your focus will be geared more around your industry, or market served.
3.) Research the where your audience spends most of their time, and then devise a strategy towards attracting, engaging, and finally building devotion. I know it sounds like your trying to find a date, but it really is necessary when approaching people. If you do not build their loyalty they will listen to what you have to say.
Finally after you have identified who you are, it’s time to put it in writing. Listed below will give you a generic social media startup plan to point you in the right direction. If you have any questions feel free to connect with me on LinkedIn at http://www.linkedin.com/in/arthicks. That’s all till Day 2.
Social Media Startup Plan